Podcast audio overdelivers and amplifies e-commerce brand’s campaign awareness

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The ask

An e-commerce brand wanted to amplify their brand message around authenticity to audio listeners in order to increase campaign awareness.

The execution

In partnership with Pod Digital Media, the brand’s audio ads were heard across nine podcasts, featuring shows such as: C’mon Son with Ed Lover, Social Proof, and Real Life Kaz.

The pre-roll and mid-roll ads integrated perfectly on lifestyle, music and entertainment podcasts and successfully amplified awareness for the campaign.

The Results

  • 8MM impressions (+1.3x guaranteed impressions)
  • +8 pt lift in Brand Attributes 
  • 70% of respondents felt the ad was a good fit for the content of the podcast
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Our Collective

Comprised of over 150 Black-owned media brands spanning a wide cross-section of multi-channel offerings, including (but not limited to):