A major femcare brand came to Group Black to help drive brand relevance and affinity among Black women through community-building activations and honest conversations that normalize period experiences.

Building up to AFROPUNK Minneapolis, a feminine care brand uplifted and amplified via paid media 8 social creators with Crater and 1 podcast team’s with POD Digital to have honest conversations around their first menstruation to normalize period experiences. Through community-building activities and gifting onsite at AFROPUNK, Group Black over delivered on brand awareness and authenticity objectives.

• 21M impressions, (+1.5M impression over delivery)
• 99% positive or neutral sentiment (vs. 87% CPG benchmark)
• 38K Total Engagements (significantly above platform and category benchmarks)
• +14.1% pt lift in Ad Recall (Ad Recall Norm: +2.55 pts).
• +13 Black creators, media companies, & brands positively impacted