Group Black and our media partners leveraged trusted Black travel creators and publications to help NYC & Company’s The Black Experience in NYC platform become a go-to guide to help Black Travelers plan and experience NYC, through the lens of Black Culture.
- Creators: Activated 12 TikTok and Instagram creators to share their must-visit Black-owned businesses and establishments in NYC to encourage people to check out Black-owned neighborhood guides when traveling to the city, featured on The Black Experience in NYC page. (https://www.nycgo.com/the-black-experience-in-nyc)
- Group Black Network: In partnership with Essence, we developed editorial content that showcased The Black Experience in NYC and celebrated Black culture, visual and performing arts in NYC. In addition we leverage NYC & Company’s existing video assets and scaled them across Essence and SheMedia to inspire readers to “Step into the #TheBlackExpereinceInNYC and create their own narrative about the city.