Text #GBCannes to 646-759-1837 for updates and exclusive access to our events in Cannes.
Text #GBCannes to 646-759-1837 for updates and exclusive access to our events in Cannes.
We’re excited to invite you to join Group Black at Inkwell Beach during Cannes Lions 2024! Now in our third year of partnership, we’ve created a beachside oasis designed to spark conversation and foster community. Whether you’re interested in collaborating, saying “hi,” or learning how we connect brands to diverse audiences better than anyone else, we’d love to chat. Reach out to our team to book some time at cannes@groupblack.co
Stay tuned for programming updates and very special announcements as we Countdown to Cannes!
Group Black will make a splash at our first year in Cannes. Join us for engaging events, cultural activations, and thought-provoking panels underscoring our mission and spotlighting our collective of Black-owned media brands. Group Black will be at the center of the action at Inkwell Beach, the first beach focused on celebrating equity and diversity in creative, media, marketing, and entertainment. Please see our programming schedule below and join us for some incredible events throughout the week that you won’t want to miss!
Happy Hour
Join us in toasting the transformative power of diversity in our industry. Celebrate our progress and commitment to pushing for greater representation and authenticity. Cheers to the change-makers, risk-takers, and visionaries driving innovation and impact through diversity!
Hosted By:
Inkwell Beach: Bd de la Croisette, 06400 Cannes, France
Amplifying cross-cultural stories is more crucial than ever, especially in our increasingly interconnected world. Join Bonin Bough, co-founder and CSO of Group Black, and Peter Blacker, NBCUniversal’s EVP of Streaming & Data Products and Head of Diversity, Equity & Inclusion - Global Ad Sales, as they explore the significance of diverse storytelling and discuss how inclusion stands to be the largest opportunity for growth for the coming year and beyond.
Panelists:
Panel
Join us for an enlightening panel discussion led by Group Black's Chief Growth Officer, Cavel Khan, as we explore culture's powerful role in shaping effective marketing strategies. In an era where cross-cultural engagement is crucial, this panel will delve into how marketers can harness cultural insights to create campaigns that resonate deeply with diverse audiences. This panel promises to provide valuable insights and actionable strategies for leveraging culture as a marketing superpower. Don't miss this opportunity to enhance your marketing approach and connect more meaningfully with diverse audiences.
Panelists:
Panel
The industry is at a crossroads with purpose-led investment. Brands and agencies have pledged to spend more dollars with purpose owned organizations. Small, but impactful publishers and organizations often are optimized out across programmatic platforms. This discussion will feature industry leaders who have invested in new approaches that breakthrough the challenges of purpose-led investment. Butler/Till will share custom designed processes and a roadmap for how we can break through the barriers and to unlock purpose-led investment.
Panelists:
Panel
A curated panel of select publishers, alongside a seasoned moderator, will explore the multifaceted challenges publishers face in a post-cookie era. From revenue diversification to maintaining audience integrity, this panel offers a candid discussion on the evolving landscape and the pivotal role of partnerships. Hear firsthand from industry leaders as they share their perspectives, values, and the support they seek in navigating this dynamic terrain.
Panelists:
Panel
In today’s market, inclusive design isn’t just about meeting the needs of a specific group, but rather creating products and programs that resonate with a diverse audience. Take curb cuts, originally intended for wheelchair users but embraced by parents with strollers and joggers alike. Similarly, voice assistants, initially designed for accessibility, have become indispensable tools for many. By prioritizing inclusivity, brands can tap into diverse markets, showcasing their commitment to accessibility and attracting a wider customer base. It’s not just about the product- it’s about the message it sends and the market it captures.
Panelists:
This high-level roundtable will explore the potential of AI and technology in advancing gender equality and the unique opportunities of the creative communities to mitigate existing gender disparities.
Panelists:
In the quest for inclusivity, the integration of Generative AI poses challenges in maintaining unbiased content. In this session we will discuss how we can mitigate these biases and examine the future possibilities and implications of generative AI, and how we can shape the impartial technology essential for our future.
Panelists:
Panel
Amid the social justice reckonings of 2020, brands and agencies made sweeping declarations about their commitments to supporting media and companies owned by members of historically underrepresented groups. Many of these commitments have famously gone unfulfilled, in part because the publishers and companies they were intended to support could not handle the logistical load or complicated ad tech required to handle large campaigns. Meanwhile, programmatic advertising platforms’ attempts to cater to diverse-owned media have come up short, with publishers failing to see substantial return on these complex tech integrations.
How does the ad industry really fulfill the promises they made in 2020 – in a way that’s actually meaningful to diverse-owned publishers, brands, and their audiences, and translates to real revenue? You’ll hear from a panel of leaders committed to bringing equity to creativity, media and purpose-driven investment to the ecosystem.
Panelists:
Party
We’re running it back and bringing last year's most talked about event back to Cannes. Come join us and experience the magic of Club Quarantine with sounds by the incomparable D-Nice, Kenny Burns, and Mick.
Panel
Visionaries unpick emerging trends and key insights that will matter to the advertising and communications industry in the next 18 months. It's a fun and popular format: 3 different speakers present their topic in succession (up to 10 minutes each), followed by a cross-topic discussion moderated by a journalist. We mix different topics or different aspects of the same topic in one session.
Panelists:
In today's world, taking charge of our physical and mental health is more important than ever, especially for Black women. As society continues to fall short in supporting diverse voices, the question "What gives you hope when you're feeling hopeless?" becomes increasingly relevant. Join Yara and Keri Shahidi, Rejon Thomas-Ferdinand and Danisha Lomax, in conversation with Group Black’s SVP of Sales Ashley Banks as they discuss the question of hope, as well as share insights and advice on navigating challenges, leveraging collective support and shaping their destinies.
Panelists:
Join us in toasting the transformative power of diversity in our industry. Celebrate our progress and commitment to pushing for greater representation and authenticity. Cheers to the change-makers, risk-takers, and visionaries driving innovation and impact through diversity!
Hosted By:
Amplifying cross-cultural stories is more crucial than ever, especially in our increasingly interconnected world. Join Bonin Bough, co-founder and CSO of Group Black, and Peter Blacker, NBCUniversal’s EVP of Streaming & Data Products and Head of Diversity, Equity & Inclusion - Global Ad Sales, as they explore the significance of diverse storytelling and discuss how inclusion stands to be the largest opportunity for growth for the coming year and beyond.
Panelists:
Join us for an enlightening panel discussion led by Group Black's Chief Growth Officer, Cavel Khan, as we explore culture's powerful role in shaping effective marketing strategies. In an era where cross-cultural engagement is crucial, this panel will delve into how marketers can harness cultural insights to create campaigns that resonate deeply with diverse audiences. This panel promises to provide valuable insights and actionable strategies for leveraging culture as a marketing superpower. Don't miss this opportunity to enhance your marketing approach and connect more meaningfully with diverse audiences.
Panelists:
The industry is at a crossroads with purpose-led investment. Brands and agencies have pledged to spend more dollars with purpose owned organizations. Small, but impactful publishers and organizations often are optimized out across programmatic platforms. This discussion will feature industry leaders who have invested in new approaches that breakthrough the challenges of purpose-led investment. Butler/Till will share custom designed processes and a roadmap for how we can break through the barriers and to unlock purpose-led investment.
Panelists:
A curated panel of select publishers, alongside a seasoned moderator, will explore the multifaceted challenges publishers face in a post-cookie era. From revenue diversification to maintaining audience integrity, this panel offers a candid discussion on the evolving landscape and the pivotal role of partnerships. Hear firsthand from industry leaders as they share their perspectives, values, and the support they seek in navigating this dynamic terrain.
Panelists:
In today’s market, inclusive design isn’t just about meeting the needs of a specific group, but rather creating products and programs that resonate with a diverse audience. Take curb cuts, originally intended for wheelchair users but embraced by parents with strollers and joggers alike. Similarly, voice assistants, initially designed for accessibility, have become indispensable tools for many. By prioritizing inclusivity, brands can tap into diverse markets, showcasing their commitment to accessibility and attracting a wider customer base. It’s not just about the product- it’s about the message it sends and the market it captures.
Panelists:
This high-level roundtable will explore the potential of AI and technology in advancing gender equality and the unique opportunities of the creative communities to mitigate existing gender disparities.
Panelists:
In the quest for inclusivity, the integration of Generative AI poses challenges in maintaining unbiased content. In this session we will discuss how we can mitigate these biases and examine the future possibilities and implications of generative AI, and how we can shape the impartial technology essential for our future.
Panelists:
Amid the social justice reckonings of 2020, brands and agencies made sweeping declarations about their commitments to supporting media and companies owned by members of historically underrepresented groups. Many of these commitments have famously gone unfulfilled, in part because the publishers and companies they were intended to support could not handle the logistical load or complicated ad tech required to handle large campaigns. Meanwhile, programmatic advertising platforms’ attempts to cater to diverse-owned media have come up short, with publishers failing to see substantial return on these complex tech integrations.
How does the ad industry really fulfill the promises they made in 2020 – in a way that’s actually meaningful to diverse-owned publishers, brands, and their audiences, and translates to real revenue? You’ll hear from a panel of leaders committed to bringing equity to creativity, media and purpose-driven investment to the ecosystem.
Panelists:
We’re running it back and bringing last year's most talked about event back to Cannes. Come join us and experience the magic of Club Quarantine with sounds by the incomparable D-Nice, Kenny Burns, and Mick.
Visionaries unpick emerging trends and key insights that will matter to the advertising and communications industry in the next 18 months. It's a fun and popular format: 3 different speakers present their topic in succession (up to 10 minutes each), followed by a cross-topic discussion moderated by a journalist. We mix different topics or different aspects of the same topic in one session.
Panelists:
In today's world, taking charge of our physical and mental health is more important than ever, especially for Black women. As society continues to fall short in supporting diverse voices, the question "What gives you hope when you're feeling hopeless?" becomes increasingly relevant. Join Yara and Keri Shahidi, Rejon Thomas-Ferdinand and Danisha Lomax, in conversation with Group Black’s SVP of Sales Ashley Banks as they discuss the question of hope, as well as share insights and advice on navigating challenges, leveraging collective support and shaping their destinies.
Panelists:
Group Black is a MBE certified media company dedicated to connecting brands with diverse audiences. Committed to fostering an inclusive media ecosystem, Group Black amplifies diverse storytelling and deepens the investment pipeline for diverse-owned businesses. Informed by marketing and creative expertise, Group Black crafts contextually relevant strategies that resonate with a multicultural generation. Group Black is where culture calls home.
Looking to secure a table, sponsor a party, or program a panel?
Reach out to our team if you are interested partnering with us at any of our Cannes events or sessions.
marketing@groupblack.co
